February 12, 2008

Analytics Glossary: Average Lifetime Value

Average Lifetime Value:
  • The average of the lifetime value of a visitor or multiple visitors during the reporting period. Each visitor's lifetime value is the total monetary value of a visitor's past orders since visitor tracking began.
Since I recently had a snafu with my analytics, I've decided to start this bi-weekly series of glossary terms on analytics and share some things I've learned with you about it! Take notes, children!

Glossary Definition From
Website Magazine, February 2008.

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