- The physical characteristics of human populations and segments of populations often used to identify consumer markets. Demographics can include information such as age, gender, marital status, education or geographic location
Many mailing list providers (e.g. PsPrint, USAData, etc) offer many demographic distinctions to choose from when renting a mailing list to market to. It's also important to differentiate if you're aiming for consumers at large or other businesses as it makes a huge difference in what kind of list you spend your money on.
Glossary Definition From Website Magazine, February 2008.