February 21, 2008

Analytics Glossary: KPI - Key Performance Indicators

KPI or Key Performance Indicators:
  • Typically available in dashboards and provides an overall understanding of how the site is performing. Some KPIs include conversions, clicks and page views but are defined by the analytics user.
In my experience most dashboards can get pretty cluttered. My recommendation is to give yourself a comfortable period of time in using the program (a week, a month, whatever you're satisfied with) and then review the content on your dashboard to remove anything you haven't determined is a KPI and you don't need to review on a daily basis.

Glossary Definition From
Website Magazine, February 2008.

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