March 6, 2008

Analytics Glossary: Parameters

  • These are located in the URL immediately after a question mark and followed by an equal sign and a return value, known as name=value. Parameters indicate to a database what page a user is viewing. For example, Here, widget is the product and 1234 is the product identifier.
This comes up a lot when using search functions embedded in websites. Be sure if you're going to share the link with a customer or through a bulk email campaign to copy everything after the question mark. Sometimes if you just paste a link into an email or document and rely on the auto hyper link feature to add the link, it won't add anything after the question mark. Be sure to use the menus of the program to insert the correct URL into the hyper link.

Glossary Definition From
Website Magazine, February 2008.

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