- A report showing the amount of activity at each step of a defined scenario, plus conversion rates for each transition from step to step as well as for the whole process. Examples of scenarios are check-out, registration, or application sequences.
Well, that concludes my analytics glossary series. I hope you've learned as much as I have! If you have suggestions for any other glossary series you'd like to see, shoot me an email at Blog@TrishaLyn.com
Glossary Definition From Website Magazine, February 2008.