March 18, 2008

Analytics Glossary: Scenario Analysis

Scenario Analysis:
  • A report showing the amount of activity at each step of a defined scenario, plus conversion rates for each transition from step to step as well as for the whole process. Examples of scenarios are check-out, registration, or application sequences.
Very much like conversion funnel, you should check all the processes on your website on a regular basis to update them and improve the user interface. The easiest way to get behind competitors in your industry is to fall behind in technology and ease of experience.

Well, that concludes my analytics glossary series. I hope you've learned as much as I have! If you have suggestions for any other glossary series you'd like to see, shoot me an email at

Glossary Definition From
Website Magazine, February 2008.

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