March 13, 2008

Brochure Printing Made Easy

A fast and easy way to promote your business is by having brochures available for your customers. These promotional materials are easy to make and will give customers a way to take more information with them and look into your services when they're good and ready. Brochures are also easy to mail to prospective customers, making your direct mail efforts a breeze.

If you are just starting out in business, brochure-printing is a cheap yet effective way to promote your company.

Here are some simple steps to creating your brochures efficiently and effectively:

1. Content comes First

The most important part of your brochure is the content. Spend the time necessary to perfect your content before deciding how it will look. Your brochures should include a detailed overview of the products or services that your company offers. If possible, include prices. You want to let the reader know what your company is about in a succinct manner.

Be sure to include your company's contact information for the reader to be able to ask questions and get more detailed information. Think of the brochure as a teaser - you want them to come back for more.

Take the time to have multiple people review the content before you settle on it. You want to be sure to catch any typos, grammatical errors, or misinformation. It is important that you make a good first impression in the hands of potential customers with this brochure, so you want to make sure your content is top notch.

Once you've perfected your content, work on the layout. Be sure to follow any guidelines set forth by your printer while designing the brochure. It is much easier to work within their guides than to have to redesign something later. Be sure to include vivid, eye catching photographs that are high quality. Make your brochure informative, but do not overcrowd it with so much text that it will be a bore to read.

2. Gloss or Matte?

Many customers look to the printer to help decide if a gloss or a matte finish is better for their brochures. Truth be told the best judge of this is you the customer. Gloss finish is an industry standard and tends to make vivid pictures pop just a little more. Matte has an air of class that might be important for a classy restaurant or elite law firm. Take into consideration what type of business you are before deciding on which finish to go with.

Remember to choose your finish in line with the rest of your branded materials. If all of your business cards and sales fliers are glossy, a matte brochure may not fit in. Whether you go with gloss or matte, be sure to stick with that finish for 99% of your major marketing materials.

3. Get them Printed

Generally speaking, you will want to print a large quantity of brochures to satisfy demand. You never want to get to the point where you're out of brochures. Being out of brochures means that there are potential customers that walk away empty handed instead of walking away with your information.

When deciding how many brochures to have printed, consider how preserved is your data? If your prices or products change quarterly, you may want to be more conservative with how many you print. You always want to reprint your brochures with updated information if it changes; handing out brochures with stale information reduces their effectiveness considerably.

In most cases, printing the brochures on your home or office printer is not an option. The strain and ink usage is just not cost effective. Using a quality professional printing company is your best option to produce highly effective and professional marketing materials. Many companies like PsPrint offer seasonal discounts on brochures and very competitive pricing. Request samples and determine just what printing options you want ahead of time to fully prepare yourself to embark on the printing experience.

Remember that overall, a brochure is your best offline marketing piece, so keep it simple, keep it fresh, and keep it professional.

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