The study said that newspaper ads were the most trustworthy, with 63% of media consumers saying they trust the ads there. Search ads were the highest-scoring online format, with 34% saying they trusted them. Banner ads were trusted by just 26% of respondents and mobile advertising had 18% of the public trust.Basically what this says to me is that, even in an era of internet marketing, viral marketing, and SEO/SEM... brick and mortar printing is still the most trusted form of advertisement.

Direct mail is inexpensive and can be completed by a number of different resources (other than your kids bribed with a pizza and armed with some stamps on a Saturday afternoon). Reputable printing and mailing companies like PsPrint
Make sure to keep these tips in mind when planning our your direct mail campaign:
- Make it Relevant. Target your list in a way that the consumers receiving your mail piece actually have interest in what you're selling or promoting. Use demographic parameters in renting your mailing list to narrow down who you're paying to send a piece to.
- Make it Pop. Designs should be eye catching when looking through the usual boring pile of mail. Use vivid colors to make your piece stand out amid the white and manila envelopes.
- Make it Clear. Don't clutter your piece with information in the attempt to let the consumer know everything about your company. Focus on a single call to action (e.g. coming into the store for more details or visiting the website for more information). Use the mail piece to say the most important thing you want the consumer to know and direct them to the most important action they should take.
Professional Mailing Services at PsPrint
1 comment:
These are interesting statistics and truthfully I never really considered the value of snail mail, in years. It is not really expensive to let everything go as bulk mail, to any particular district either.
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